This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here »

We have updated our Privacy Policy. Please click here to review it now.

How to master the natural beauty look


Mastering the natural beauty look is about using makeup strategically so that your natural skin and best features come forward! “Barefaced beauty” is all about clean, fresh skin and a natural beauty approach when it comes to cosmetics. The prospect of going makeup free might seem scary as we’ve learned to cover up our flaws with carefully applied foundation and concealer. But don’t fear! Natural beauty is not about boycotting makeup; it’s more about letting our natural healthy skin and features take centre stage. The art of this look is understanding light and shadow, matte and shine, texture and smoothness and how all of these opposites can be used effectively instead of relying on heavy cosmetics or loud colours.

If you want to go for a natural beauty look, start by taking a good look at yourself. Look at your bare face in the mirror and take careful stock of your most important features. Whether you love your features or not, think about the final look you want to achieve. Natural beauty techniques still highlight the areas you like; they tone down the problem areas while still allowing your natural complexion to shine through.

Here are some ways you can adjust to a new, luminous natural look: 

Cleanse, exfoliate and hydrate:

Bright, clean skin is vital before applying any kind of makeup and with a minimalist approach—it’s part of the look! Wash your face thoroughly with a cleanser for your skin type and warm water; pat your face dry with a clean towel then apply a moisturiser for your skin type to face and eye area. Lastly, don’t forget sunscreen! I’ve told you many times how important it is to defend your skin from the sun. And while we are on the topic of skin care, consider using an exfoliator twice a week.

Go light with coverage:

Use sheer coverage rather than heavy foundation. Applying an all-over primer will help smooth the skin and fill in fine lines. It also allows a sheer foundation to glide on more easily and stay in place longer. For a super sheer look, turn to a tinted moisturiser and skip foundation altogether. Apply tinted moisturiser evenly in small areas starting with the centre of the face and working your way to the edges.  If want to stick to solid or liquid foundation, apply it with a brush, stroking from the centre of the face outwards, and blending well. This will create more of a natural look over using a sponge.

Bronzer and Blush:

Use a bronzer and/or blush to emphasise features. Liquid, stick or pressed powder bronzers supply a warm sun-kissed tone to skin. Apply bronzer lightly to the areas that are most frequently in the sun’s glow, such as the bridge of the nose, cheeks and forehead. Bronzer can replace a blush, or you can apply a very fine layer of brush over the bronzer. The most important thing to remember with bronzers is that less is more. If you use too much, your face may appear dirty.


Illuminators contain reflective ingredients such as mica or other minerals that catch the light. When applied to your face, an illuminator brings a lovely luminosity to the eyes, brows, cheekbones and jawline. Apply illuminator with a large brush; start with a very small amount and increase as needed. You may find a tinted moisturiser that contains illuminator to get a dewy look.


Even with the natural look, you can still use concealer - just make sure it matches your skin tone. The cosmetic market is full of options based on your overall colour and undertones. You may need a lighter shade for underneath the eyes or use a concealer with blue undertones. A concealer with a greenish tint will help mask redness which is perfect for surprise blemishes! Use a concealer brush with firm bristles to dab concealer on blemishes, brown spots and red areas, then gently blend and feather out to achieve the natural look.

Eye makeup:

Use eyeliner and mascara lightly. Bold liquid eyeliner does not belong in the natural beauty regime. Instead, use an eye pencil in a velvety brown and do what is called tight-lining: apply a line directly in between your eyelashes and on the underside edge, filling in the spaces between lashes with tiny dots. Then, using a brush to gently lift your lid, draw the pencil across the underside edge. Remember my favourite tip: curl your lashes with an eyelash curler then apply gel mascara.


Pay careful attention to eyebrows. First, get them in great shape and clean up stray hairs. Then using a soft eyebrow powder and small brush, carefully fill in the bare spots with subtle colour that matches the colour of your natural brows. Finish with a brush-on gel to keep your brows perfect all day long.


There a couple of different ways you can go: either use a neutral or sheer gloss and skip the lip liner, or apply lipstick that is a few shades darker than your natural lip shade. Wait a few minutes then wipe it off. It leaves a bit of stain behind that really looks like your bare lips, only better.

Setting powder

Setting powder is an optional step, but translucent powder helps to keep your face in place and minimise unwanted shine. Use a large brush and apply powder sparingly, pressing lightly to fuse it to your skin.

Written by beauty expert, Jacquie Carter. Jacquie is Director of Outer Nutrition at Herbalife. 

en-GB | 16/11/2018 16:41:53 | NAMP2HLASPX01